NEWTON, Iowa (May 15, 2017) – In less than 39 days, race fans will have new options to try during Wide Opening Weekend at Iowa Speedway. Following the 2016 race season, Iowa Speedway commissioned a fan feedback survey to analyze the at-track experience. Thanks to invaluable feedback provided by ardent race fans, Iowa Speedway and NASCAR have again invested in specific upgrades during the offseason. These fan-facing enhancements allow central Iowa’s premier motorsports facility to continue to stay ahead of the curve when it comes to amenities.
The following fan experience elements will debut in 2017:
Fanatics for Fanatics: This year marks the start of Iowa Speedway’s new merchandise partner, Fanatics Inc. – the market leader for officially licensed sports merchandise. Fan feedback indicated the need for a larger and more varied at-track selection of NASCAR merchandise, so Iowa Speedway worked to name Fanatics the primary retailer. NASCAR, team, driver and Speedway merchandise will be available each race weekend combined with an online gift shop for Iowa Speedway.
Americrown Service Corporation: Iowa Speedway has partnered with Americrown – the leader in major motorsports catering and concessions – to offer premium catering and concessions around the property. The new collaboration will bring a wealth of experience and dedication to customer satisfaction through new and exciting food and beverage offerings. Americrown will manage concessions locations and introduce broader menu items.
Stadium Seat Cushions: Watch the races in comfort with an “Iowa Speedway Seat.” Iowa Speedway has partnered with IMG College Seating – the largest stadium seat provider in the nation – to provide lightweight, portable cushions. Fans can rent the premium flex back seat models from IMG College for the entire season. The seat features three inches of foam cushioning on the bottom seat area and one inch of padding along the back of the seat. With one of the most comfortable stadium seats on the market, fans may never want to get up.
Fans interested in reserving seat cushions early can visit www.IowaSpeedwaySeats.com or call 844.321.6447. Please note: the cushions are designed for bleacher-style seating only.
Ways to Beat the Heat: It’s no secret that summer in Iowa can be hot! To help fans stay cool, Iowa Speedway is offering additional options for shade and hydration, this race season. Conveniently located in the Fan Walk, parallel to the Frontstretch, those looking to shield the sun’s rays will find a large tent awaits. With infield concessions nearby, an adjacent bar, bag boards, and the like, fans will have it made in the shade.
A new addition to the concourse is an Elkay bottle-filling water fountain, providing an easy way to fill (or refill) water bottles. Iowa Speedway encourages fans to bring a sealed, or empty, 20-oz. water bottle on event days. Having a water fountain specifically-designed for bottles not only helps fans stay hydrated while saving money, but also promotes environmental friendliness through NASCAR Green.
This Bud’s for You: Get ready to enjoy Anheuser-Busch products at Iowa Speedway this summer, alongside existing MillerCoors offerings. Having a wider beer selection on race day was one of the most requested elements of the fan experience.
Listening and responding to guest feedback is tantamount to improving each race day experience. Iowa Speedway will continue to look for ways to improve the fan experience and offer an abundance of race-day amenities.